Why SEO Audit Is Important? It is still a debate. Although SEO has changed with the passage of time. All ranking techniques, factors, signals, and Google algorithms have been updated. In 2023, SEO will become more powerful than before. In addition, while doing search engine optimization, you may encounter many issues regarding the website, ranking problems, content, speed optimization, etc. Then, you go for an SEO audit. Actually, an SEO audit is a process of finding issues regarding your project or website.
With an SEO audit, You make sure whether the website is performing well or not. Furthermore, you figure out all weaknesses of your website. If you figure out problems and solve them, you can rank your SEO domain or a particular keyword on the top result of the search engine result page (SERP).
What is SEO Audit?
If we talk about audits, many businessmen or property owners may know this term. Because an audit is good for any business, organization, or company. For this purpose, you hire an SEO expert/ professional, or you do it by yourself to figure out the website’s weaknesses. Also, You try to keep on track our website. According to some sources, there are over 200 ranking factors or ranking signals. You must apply all these ranking signals to rank higher on the Google Search Engine against your keyword.
To optimize search engine visibility, good conversion, and good usability, you try an SEO audit to figure out some technical issues. For long-term results, success, stable ranking, and website success, an SEO audit should be performed on a weekly basis. To keep up to date with your SEO strategies, a search engine optimization audit is the most important component. There are different modules to perform an audit. Later, We’ll discuss them in detail.
Is An SEO Audit Worth It?
Of course, performing an SEO audit is worth it. There are some reasons for “How An SEO Audit Worth It” mentioned below, take a look:
Money & Time Saving
Although, performing an SEO audit test saves a lot of time and cost. While doing manual analysis of a particular project or a number of projects at the same time, will consume more energy, time, and cost. Because there are a group of experts involved, including web developer, highly skilled SEO expert, marketing manager(s), and other professionals to accomplish it. While on the other hand, if you go for an SEO audit from a team of professionals, you can save both time and money as well.
Gain SEO Strategies of Your Competitors
While performing search engine optimization audit, SEO professionals keep an eye on you top competitors. They analyze them closer to what strategies they are applying. In addition, not only ranked keyword(s) of your competitors but also they look closer at every marketing strategy, tagline, heading, and complete analysis. Furthermore, you will be able to improve your organization, project, or company by looking at and following the provided information about what your competitors are doing.
Improve Site Performance
After completing SEO audit, you will have a detailed sheet of flaws and issues that you have in your website. Also, you will be able to see your website’s health. After looking at your site problems, you can fix them by yourself or by working with an SEO agency. In addition, a website with a good health score can easily rank higher and get more organic traffic. By improving the keyword position on a higher rank, your keyword will definitely appear and get more traffic.
When your keyword is ranked in a higher position on the search result page, there is probably a chance of getting more organic traffic. More traffic gets more conversions, leads, and revenue.
Benefits & Importance of SEO Audit
We have enlisted below Why SEO Audit Is Important? Have a look:
Helps in Finding Issues
If you create content and backlinks for off-page SEO optimization without technical knowledge, for sure, it won’t work. Let’s suppose, your web developer changes the indexed URLs, or he/she changes the theme of the already ranked website, which will negatively impact your website’s performance and ranking. In addition, changing the URL may cause a 404 error or broken links. By doing so, On Google, you may also encounter a low CTR. Furthermore, these minor issues can create problems like a site hit or a penalty.
To prevent such a situation, there is only one solution, and that is the website’s SEO audit. For sure, It will help you in finding issues. If you perform a regular SEO audit, it can save you before affecting your site’s performance and traffic.
There are a few things that an SEO audit can detect, but this is not limited:
- It shows the slow-speed pages.
- Missing tags.
- Missing metadata.
- 404 error.
- Duplicate content.
- Error messaged.
- Too large images
- Canonical tags.
- Creates better user experience.
- Many more.
With the manual and straightforward method(s), you cannot track your website’s progress on a daily or weekly basis. Progress tracking is set up just after the prioritizations. By running a regular SEO audit, you can track your website’s progress. Your to-do list gets smaller when you fix issues one-by-one. It will help you in SEO score improvements and higher ranking.
Prioritization & Settings
Without a doubt, a good SEO audit is based on prioritization. Also, your team members, including website developers & content writers, have a limited capacity. In addition, a quick change can improve the ranking and organic traffic. After a rapid change, make a list. An SEO audit helps you to prioritize the issue. Also, it lets you know what to do and what issue to fix. Here in SEO audit list, you may know all errors, broken links, and affected pages as well. One by one, you can fix them and enhance your site’s performance.
An SEO audit lets you know about all keywords you are ranking on. Also, it will let you know the current trend of your focused keyword and ranking keyword. You will identify new opportunities when you come to know what keyword you are ranking now.
If you have already indexed your keyword, but are not getting any traffic on a particular keyword. It shows that that is not the thing the visitor is looking for. SEO audit helps you to improve your content on that specific page to fulfill the user’s query.
An SEO audit also makes a detailed report regarding the technical issues of your website. It includes slow-speed website pages, no-indexed pages, sitemap structure, titles, meta tags, broken links, etc. Mainly, SEO experts only focus on On-page optimization like title, page speed, image optimization, good meta description, etc. But there is the thing more than this. Additionally, they should focus on server response time, external factors, third-party links, etc.
What Does An SEO Audit Include?
The best SEO audit must have a complete hierarchy, flaws, and negative things that are causing problems in the performance of Google search results (SERP). Well, there are a few things that an SEO audit includes:
- XML Sitemap.
- On-page SEO.
- Speed optimization.
- Page speed.
- Technical SEO.
- Google Search Console
- Jpeg images to WebP (Image optimization).
- Core-web-vitals (Mobile friendliness)
- Internal and external linking.
- Organic ranking.
- 404 error code (Page/URL not found).
How To Perform An SEO Audit With Tools?
There are many best tools for SEO audit available. We have enlisted top tools for free SEO audit below. Have a look:
Screaming Frog SEO Spider Tool
Although, Screaming Frog is one of the best & most widely used tool for SEO audit. It is a free application available on multiple websites. Initially, it will audit the 500 pages of a specific website. Furthermore, you can analyze large images, large or short titles, broken URLs, permanently redirect pages, 301 redirects, 302 redirects, 303 redirects, missing alt text, non-indexed pages, sitemap structure, and so on.
SEO Site Checkup
SEO Site Checkup is another tool to perform an SEO audit. If you’re looking for the best site audit application, you must go for this. SEO site checkup gives you a detailed report including health score, what issues to fix, meta description test, most common keywords test, H1, H2, H3,.., H6 tags, robot.text test, sitemap test, and so on.
Google Search Console
GSC gets the data directly for Google. And this thing makes this tool more potent because it has accurate data on a website. Google search console performs a live page test, and within a few seconds, it lets you know all problems with the pages. Also, it provides information about the page and posts that are indexed or indexation problems.
Semrush is another tool for keyword research, competitor analysis, backlink tracker, SEO audit, etc. SEMrush’s crawler audits your website in-depth and lets you know what problems you are facing. Also, it will let you know the critical situation which needs to be fixed as soon as possible.
Why SEO Audit is Important For A Website?
There are multiple positive reasons to perform SEO audit. The most important reason is to ensure how many ranking signals you have achieved. Secondly, the main purpose of performing an audit is that you will get higher organic traffic on your keyword(s). Also, it improves the website’s organic performance.
Moreover, an SEO audit report lets you know all the weaknesses and strengths of your website. Also, it will let you know what kind of technical issues your website is facing that are affecting your organic traffic and overall ranking.
On your website, a valuable way to diagnose the weaknesses and problems is an SEO audit. It will provide a detailed problem report by fixing you can enhance your website’s performance and improve organic ranking & traffic. You should perform SEO audit regularly. Also, If you have any queries regarding the Website Audit, please let us know via email, comment box, or through the Contact-Us page. Thank you!